David Ward - Landscape Photography - Into The Light

"Make everything as simple as possible, but no simpler." Albert Einstein

Experience has taught me that my most graphic images – those with the least in them – are often my most powerful – they say the most. ‘Less is more…’ wrote Robert Browning in his poem “Andrea del Sarto”. This famous and pithy line (often misattributed to Mies van der Rohe or Buckminster Fuller) seems to apply to so many aspects of art. For me, it expresses how rich nuances of form can arise from a single brush stroke or how a simple melody can evoke deep emotions. It also conveys how the very best artists in any field can make the complex things that they do appear incredibly simple. Simplicity, clarity and economy of line are things that I strive for in my own work.

Achieving simplicity is actually quite complex; being simple isn’t simple. But it is worthwhile pursuing. The simple view is frank, sincere, elegant and beautiful. What more do we need?